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Should You Store Your Data In The Cloud?

Can we trust the cloud with our sensitive business data? In times past we backed our data up using tape backups, however, most recently many small businesses utilize some form of cloud-based backup. Whilst this affords us new functionality this also introduces some unexpected risks.

I am in the cloud and I am good! Wrong ūüôĀ

Given the nature of how critical backup data has become, we have often made assumptions about how it is protected. Let’s take a look at one popular backup product used widely used called Box for example.

From the Box website itself, you will some interesting language regarding a grace period. Contained in this support article 

Contact Box Product Support immediately if the content you deleted is no longer in your Box Trash.   When Box purges your trashed content there is still a 14-day grace period for paying customers, during which Product Support can recover your content.  Beyond this 14-day grace period, however, files or folders purged from your Box trash may not be recoverable and may be lost forever.

The key part here is you receive zero guarantees. In the event of absolutely needing your data, this amounts to “best effort”.

Cloud Backup Offers No Guarantee, DropBox and so many others have the same or similar stipulations buried in the terms and conditions of service. This is a key reason why products exist to backup third-party cloud-based platforms.¬† Let’s take a look at another widely used cloud platform Microsoft365. You will see and hear terms such as the “shared user responsibility” model. But what does that mean to you?

Veeam, for example, does a really good job explaining what YOU the user are responsible for together with what Microsoft outlines as its responsibilities.

How Do We Prevent Data Loss?

Using a cloud backup solution may simply not be appropriate for your business. Your organization may require a different solution that does not come with these risks. To prevent data loss or destruction we recommend talking with your vCIO to understand your risks. Review your technology roadmap to remove this risk from your business. Select a solution that meets the requirements of the business utilizing the appropriate information from your IT provider.


Cloud solutions have become immensely popular and widely used. They do need to be engineered appropriately. Just assuming that the cloud is the best solution could potentially create a dramatic financial loss for the business. Be proactive on this key topic before finding out that your data has gone forever.

Do you need help preparing your technology for the future? Our vCIO team is ready to tackle your challenges. Contact us today to find out what a vCIO can do for your business.